De 17 beste Newsjackathon-tweets over de WK-openingsceremonie

Tijdens de openingsceremonie van het WK vond de eerste Newsjackathon-ronde plaats. Net als thuis: tv kijken en tweeten maar. Over Pitbull, Jennifer Lopez en Blatter.

In deze post vind je de 17 tweets die door Asley Vinson, head of Brand Strategy van Twitter, zijn geselecteerd. Met feedback over wat goed was, en wat nog beter kan.

Very funny and an example of how people can ‘’Plan for the Moment’’ – meaning, this could have been prepared in advance and adjusted and tweeted at the right moment for big impact.

Love the JLo song reference with a precise fact about the real costs.

Another good for-Dutch-only joke. Good balance of universal vs. local posts by this team.

Willem uses a lot of language puns, something that many brands in Netherlands have found popular in social media.
Great language pun (Brazil + sadness) and good play on the consumes.

This team had some excellent imagery and commentary – they clearly ‘’get’’ football and would be a trusted account to follow for a funny take on football and the World Cup.
Again, we see Blatter and this wonderful image they used (and photoshopped!) tying into a general public sentiment.

Tying into how everyone else is feeling with a clever and easily-understandable joke. Perfect for Twitter.

Funny play on Pitbull and Jenny. Maybe should have added JLo’s twitter handle in the tweet – not that she would respond ;) But maybe others would see.

This team had a lot of fun stuff coming out of them (even if they are a bit pervy ;-)
Go Big or Go Home. If you’re going to do some sex jokes, this is the way to do it. Perfect image and commentary.

Good insider football (soccer) joke.

Blatter becoming a meme.

Big fan of this tweet because it’s funny, plus delivers incisive commentary on the recent culling of the stray dogs in Rio. This is where comedy is good at being the ‘’spoonful of sugar to make the medicine go down’’ – makes people think without being too in your face.

This team had some very funny images that added to the conversation of the game.
Perfect image and reflected the crowd sentiment of wanting to see, uh, more of the dancers.

Again, funny play on everyone watching the ‘’vegetables’’ dancing, and the insight here about the color orange was great – opportunity maybe to ask a question, ‘’Love the dancers, but where are the carrots?’’

Great call-back to Eurovision.

Very impressed with this team. They were able to tie football into mainstream culture very well and make it relevant to even non-football fans.
Great play on a well-known Dutch personality who has interesting ‘’Dinglish’’ – would have been great to see this joke taken further.

Tags: newsjackathon, twitter

Geschreven door

Gonnie Gonnie's uit de hand gelopen fascinatie voor inhakers begon toen prinses Amalia werd geboren en ze haar eerste scriptie over inhakers schreef. En zo gefascineerd is ze nog steeds. Gonnie werkt als product manager social bij TMG. Ze houdt van hard lachen en bier drinken - het liefst in die combinatie. En ook van dochter Jente, roze haar, adidas-slippers, Toffifees, Amsterdam en haar huis in Westerpark. Last but not least: ze raakt opgewonden van trending topics.